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Conversation
Highlights
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Mykolas Rambus, CEO & Co-Founder of Hush, a cybersecurity company that’s raised $7.5 Million in funding.
Here are the most interesting points from our conversation:
- Navigating the .com Bubble: Mykolas shared how his first company, Lobby7, navigated the .com bubble burst by pivoting business models and ultimately selling in 2003.
- Building Wealthex: Wealthex emerged from the 2008 financial crisis, providing a Bloomberg-like platform for private bankers using public internet data, leading to a successful exit.
- The Birth of Hush: Hush was founded to address data privacy, focusing on removing personal information from the internet to prevent cyberattacks on employees.
- Tackling Cybersecurity Threats: Mykolas discussed the rise of AI-driven cyber threats and how Hush proactively mitigates risks by eliminating accessible personal data.
- Effective Marketing in Cybersecurity: Hush’s marketing strategy revolves around building trust through referrals and email campaigns to ensure companies are aware of the service when they need it.
- Vision for Privacy: Mykolas envisions a future where 20% of the American workforce is protected by services like Hush, significantly reducing cybersecurity risks and enhancing data privacy.
Actionable
Takeaways
Pivot and Adapt:
In volatile markets, be prepared to pivot your business model to align with new opportunities and market demands.
Leverage Public Data:
Utilize publicly available data to create valuable insights and products, especially in industries that traditionally rely on less accessible information.
Proactive Cybersecurity:
Implement proactive measures to remove employees' personal information from the internet, making it harder for cybercriminals to target your organization.
Referral-Based Marketing:
Build trust and awareness in your target community through referrals and strategic email campaigns, ensuring your service is top of mind when needed.
Continuous Data Monitoring:
Regularly monitor and update data privacy measures, as new information can constantly emerge and reappear online.
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