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Welcome to Marketing From the Front Lines, where we have unfiltered conversations with the B2B marketers who are bringing innovative technology to market. In today’s episode, we’re speaking with Jukka Knuutinen, Head of Marketing at Quanscient, a simulation technology company that’s raised $5 Million in funding.
Here are the most interesting points from our conversation:
Jukka's initial success on TikTok, despite its eventual closure due to privacy concerns, underscores the potential of social media to build personal brand and gain marketing insights. B2B founders can explore creative content on platforms where their audience might not be traditionally active but can still be reached effectively.
One of Quanscient's key strategies is making potential clients aware of their existing problems and presenting their product as a solution. This approach is crucial for B2B tech founders, especially when introducing innovative solutions to long-standing industry issues.
Quanscient's engaging and humorous ad videos showcase that B2B marketing doesn't have to be dry or overly formal. Incorporating humor and relatable content can differentiate your brand and make complex products more understandable and appealing.
The involvement of Quanscient's CEO and chief scientist in marketing efforts highlights the power of founder-led storytelling and thought leadership. This approach can build authenticity, trust, and a personal connection with potential clients.
When approaching marketing for a B2B startup, Jukka advises to start with a blank slate, focusing on the fundamentals of identifying the target audience, their problems, and how your product serves as a solution. Avoid getting stuck in preconceived notions or strategies that may not apply to your unique situation.