Tim Weiss

CEO and Co-Founder

Bio

Tim Weiss is the CEO and Co-Founder of Optera. Tim has spearheaded thought-leading work with the World Economic Forum and Fortune 500 companies across many industries. His background includes significant roles at AES Distributed Energy and Uncharted, focusing on corporate sustainability and climate action.

Tim Weiss is the CEO and Co-Founder of Optera. Tim has spearheaded thought-leading work with…

Company:

Optera

Location:

Denver Metropolitan Area, Colorado, USA

Description:

Optera provides a platform that helps companies manage and quantify their carbon emissions across global operations. The company focuses on enhancing the accuracy and actionability of emissions data, enabling businesses to make more informed decisions about their environmental impact. Optera’s tools are vital for companies aiming to navigate the complexities of transitioning to a low-carbon economy.

Optera provides a platform that helps companies manage and quantify their carbon emissions across global…

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Conversation
Highlights

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Tim Weiss, CEO & Co-Founder of Optera, a carbon management and accounting platform that has raised $17.5 Million in funding.

Here are the most interesting points from our conversation:

Origin Story: Tim’s career began with a deep commitment to addressing climate change, starting with environmental policy studies and leading to impactful work in southern Africa on renewable energy solutions. This foundation laid the groundwork for his venture into entrepreneurship with Optera.
Evolving Climate Conversation: Over the last decade, Tim has witnessed the transformation of climate change dialogue from a cautious topic to a central business risk, pushing corporations to adopt ambitious environmental goals.
Transition from Services to SaaS: Optera’s journey from a boutique consulting firm to a scalable SaaS company highlights the importance of discipline and customer learning. Initially using complex Excel models, Optera successfully pivoted to software by focusing on scalable solutions.
Market Position and Growth: With a laser focus on large enterprises, Optera has positioned itself as a leader in carbon management by leveraging direct data for actionable insights. This strategic focus is different from many competitors aiming for simplified solutions.
Customer-Centric Growth Strategy: Optera’s go-to-market strategy is deeply rooted in building a strong, reputable brand and customer referral engine. By focusing on content strategy and leveraging customer testimonials, Optera has carved out a niche in the crowded carbon management landscape.
Vision for the Future: Looking ahead, Tim envisions Optera playing a pivotal role in the global decarbonization effort, helping thousands of the world’s largest companies achieve net-zero emissions. This ambition underscores the company’s commitment to tackling climate change through technology and data.

Actionable
Takeaways

Origin Story:

Tim's career began with a deep commitment to addressing climate change, starting with environmental policy studies and leading to impactful work in southern Africa on renewable energy solutions. This foundation laid the groundwork for his venture into entrepreneurship with Optera.

Transition from Services to SaaS:

Optera's journey from a boutique consulting firm to a scalable SaaS company highlights the importance of discipline and customer learning. Initially using complex Excel models, Optera successfully pivoted to software by focusing on scalable solutions.

Market Position and Growth:

With a laser focus on large enterprises, Optera has positioned itself as a leader in carbon management by leveraging direct data for actionable insights. This strategic focus is different from many competitors aiming for simplified solutions.

Customer-Centric Growth Strategy: Customer-Centric Growth Strategy:

Optera's go-to-market strategy is deeply rooted in building a strong, reputable brand and customer referral engine. By focusing on content strategy and leveraging customer testimonials, Optera has carved out a niche in the crowded carbon management landscape.

Vision for the Future:

Looking ahead, Tim envisions Optera playing a pivotal role in the global decarbonization effort, helping thousands of the world's largest companies achieve net-zero emissions. This ambition underscores the company's commitment to tackling climate change through technology and data.

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