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Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Malte Pietsch, CTO & Co-Founder of Deepset, an enterprise LLM platform that has raised over $45 Million in funding.
Here are the most interesting points from our conversation:
Focus on developing tools that enable engineers to efficiently build and deploy AI features, reducing time spent on non-differentiating tasks.
Use open-source products as a strategy to build credibility among developers and create a community around your technology.
Actively seek feedback from early users or customers to shape your product strategy, ensuring that your offerings meet real market needs.
Choose investors based on alignment with your vision and their potential to add value beyond capital, rather than optimizing for the highest valuation.
Consider transitioning from founder-led sales to a dedicated sales team earlier to scale customer engagement and streamline the sales process.