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Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Berk Birand, CEO & Co-Founder of Fero Labs, an AI-powered profitable sustainability platform that has raised $28 Million in funding.
Here are the most interesting points from our conversation:
Transitioning from academia to entrepreneurship involves a steep learning curve, but the research, writing, and grant application skills you've honed can be invaluable in selling complex technical concepts and securing funding for your startup.
When founding a tech company, especially in sectors like sustainability, focus on how your technology can make a real-world impact. This not only motivates you and your team but also resonates with customers and investors looking for meaningful advancements.
Early on, identify and articulate how your solution not only addresses sustainability challenges but also enhances profitability for your clients. This dual value proposition is increasingly becoming a necessity for businesses across sectors.
In emerging or conservative sectors, part of your go-to-market strategy should involve educating potential customers about the feasibility and benefits of your technology. Use transparent communication to build trust and demonstrate the practical application of your solution.
Securing your first few customers will likely be challenging, but finding and nurturing early adopters who are willing to take a chance on your solution can be pivotal. Their feedback and success stories can serve as a powerful tool for scaling and attracting more customers.