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Strategic Communications Advisory For Visionary Founders
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Ashley Montanaro, CEO & Co-Founder of Phasecraft, a quantum software company that has raised over $22 Million in funding.
Here are the most interesting points from our conversation:
Ashley's transition from software engineering to quantum computing underscores the value of exploring new fields and technologies, even those that seem counterintuitive or beyond one’s initial expertise. For founders, remaining open to learning about and integrating concepts from different disciplines can uncover unique opportunities for innovation.
Deciding to transform academic research into a commercial venture is a significant step. Founders should weigh the advantages of speed, funding, and practical application that a startup can offer against the depth and freedom of academic research. This consideration is crucial for technologies like quantum computing, where the path to commercialization is complex and long-term.
The skills acquired in academia—such as leading teams, conducting research, and public speaking—are invaluable in the startup world. Founders should not underestimate the transferability of these competencies to business leadership and team management.
Engaging with industry partners who have a deep understanding of the problems they face can significantly accelerate technology development and application. These partnerships should be hands-on and involve direct collaboration with technical experts to ensure the technology developed meets practical needs.
In fields with limited expertise, such as quantum computing, hiring individuals who not only possess the necessary technical skills but also share the company's vision and ethos is paramount. This alignment is crucial for navigating the challenges of pioneering new technologies and can make a significant difference in a company's trajectory.