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Strategic Communications Advisory For Visionary Founders
Conversation
Highlights
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Jared Pope, CEO and Co-Founder of Work Shield, a workplace misconduct platform that has raised $12 Million in funding.
Here are the most interesting points from our conversation:
- A Recovering Lawyer Turned Entrepreneur: Jared shares his journey from being a lawyer to embracing the entrepreneurial path, driven by a desire to manage his own ventures and solve significant problems outside the traditional practice of law.
- The Genesis of Work Shield: Inspired during the MeToo movement, Jared and his co-founder (who is also his wife) aimed to tackle workplace misconduct with a solution that offered a voice to affected employees, ensuring their concerns are seriously addressed and resolved efficiently.
- Challenges of the Traditional Legal System: Jared’s transition from law to entrepreneurship was fueled by the inefficiencies and constraints of the legal profession, pushing him to seek a more impactful and equitable way to address workplace issues.
- Building Work Shield’s Unique Solution: Work Shield stands out by not just being a software platform but also offering services that humanize the process of handling workplace misconduct, ensuring that affected employees feel heard and supported.
- Growth and Evolution: Work Shield’s approach to scaling involves closely listening to client feedback to continuously improve and adapt its platform to meet the evolving needs of workplaces.
- The Importance of Culture and Fit: Jared emphasizes the critical role of hiring the right team members who align with Work Shield’s core values of being hungry, humble, and smart, contributing to the company’s positive culture and sustained growth.
Actionable
Takeaways
Leverage Personal Experience to Identify Market Needs:
Jared's transition from a lawyer to an entrepreneur highlights the importance of using personal dissatisfaction with industry norms to fuel innovative solutions. Founders should examine their own professional experiences for insights into systemic problems that can be addressed through new business ventures.
Build Solutions That Humanize Technology:
Work Shield's success demonstrates the effectiveness of combining technology with human elements to address sensitive issues like workplace misconduct. Tech founders should consider how their solutions can maintain a human touch, especially in areas requiring empathy and understanding, ensuring users feel genuinely supported.
Prioritize Rapid, Efficient Resolution Processes:
The platform's ability to resolve incidents significantly faster than the national average underscores the value of efficiency in service-based solutions. Startups should aim to significantly outperform existing benchmarks in their industry to offer compelling value propositions to their clients.
Recognize the Importance of the Right Team Composition:
Jared emphasizes the critical role of hiring team members who align with the company's core values and mission. Startups should adopt rigorous hiring practices to ensure new hires contribute positively to the company culture and long-term objectives, focusing on attributes beyond just technical skills.
Embrace Transparency and Accountability:
Work Shield's approach to offering a guarantee on their platform's effectiveness in reducing liability costs reflects a strong commitment to accountability. Tech founders should consider how they can offer similar assurances to their clients, enhancing trust and credibility in their market.
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