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Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Vivian Wang, Founder & CEO of Landed, an end-to-end recruiting platform that has raised over $8 Million in funding.
Here are the most interesting points from our conversation:
Spend a significant portion of your time engaging with both your paying customers and end-users to deeply understand their pain points and needs. This focus can accelerate learning and product-market fit.
Identify and automate repetitive tasks to save time and resources. This increases efficiency and allows your team to focus on higher-value activities.
Maintain a detailed and cautious approach to immediate challenges while keeping a long-term positive vision. This balance helps in navigating crises and staying focused on the ultimate goal.
When creating a new market category, clearly articulate how your solution fundamentally changes the landscape and benefits all stakeholders. Ensure potential investors and team members understand and buy into this vision.
Be ready to pivot or adapt your business model in response to unexpected challenges, like a global pandemic. Quickly finding new opportunities within shifting markets can be key to survival and growth.