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Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Rajat Mishra, Founder & CEO of Prezent, a presentation productivity platform that’s raised over $24 Million in funding.
Here are the most interesting points from our conversation:
Instead of building fully functional versions, create quick prototypes and gather feedback early on. This approach helps refine the product based on real user needs, reducing rework and increasing relevance.
Don't underestimate the power of weak connections. Reach out to acquaintances and professional contacts outside your immediate network; they can often provide valuable support and introductions.
Ensure your product delivers immediate value with minimal setup. Prezent's success in securing enterprise clients was partly due to its ability to demonstrate value within minutes of use.
For comprehensive solutions, consider complementing your software with value-added services. Prezent's partnership model allows it to offer a complete package without diluting its focus on core technology.
Demonstrate clear, tangible benefits such as time and cost savings. Prezent's ROI calculator helps prospects visualize the value, making the sales process more effective.
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