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Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Paul Valente, CEO & Co-Founder of Viso Trust, a third-party risk management platform that’s raised $17 Million in funding.
Here are the most interesting points from our conversation:
Address friction on both sides of your process. Whether it's for your customers or their partners, reducing friction can significantly enhance adoption and satisfaction.
Use your background and experiences to empathize with your target customers. Understanding their pain points and needs can give you a competitive edge.
When incorporating AI, ensure it genuinely enhances your product. Educate your customers on the real benefits and avoid buzzword overload.
Engage potential customers and industry leaders as early as possible. Their feedback is invaluable and can lead to early adoption and long-term relationships.
Regularly update and refine your product based on customer feedback and evolving industry needs to stay ahead of the competition and maintain relevance.
CEO & Founder of VU Security
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CEO & Co-Founder of ElastiFlow
Robert Cowart, CEO & Co-Founder of ElastiFlow: $8 Million Raised to Power the Future of Network Performance and Security Analytics
Founder and CEO of Calamu
Paul Lewis, CEO of Calamu: $20 Million Raised to Build the Cyber Storage Category
CEO of SolCyber
Scott McCrady, CEO of SolCyber: $20 Million Raised to Build the Future of Managed Security
CEO & Founder of Chainguard
Dan Lorenc, CEO & Founder of Chainguard: $250 Million Raised to Power the Future of Software Supply Chain Security
CEO and Co-Founder of CalypsoAI
Neil Serebryany, CEO & Co-Founder of CalypsoAI: $38 Million Raised to Power the Future of AI Security
CEO and Co-Founder of Tamnoon
Marina Segal, CEO & Co-Founder of Tamnoon: Over $5 Million Raised to Build the Future of Cloud Security
CEO & Co-Founder of Cloaked
Arjun Bhatnagar, CEO of Cloaked: $25 Million Raised to Build the Future of Data Privacy
CEO & Co-Founder of Dasera
Ani Chaudhuri, CEO & Co-Founder of Dasera: $21 Million Raised to Build the Future of Data Security
CTO & Co-Founder of Vali Cyber
Austin Gadient, CTO & Co-Founder of Vali Cyber: $15 Million Raised to Build the Future of Linux Security
CEO & Co-Founder of Entro Security
Itzik Alvas, CEO & Co-Founder of Entro Security: $24 Million Raised to Build the Future of Non-Human Identity Management
Founder & CEO of Hivewatch
Ryan Schonfeld, CEO of Hivewatch: $25 Million Raised to Build the OS of Physical Security
Chief Marketing & Alliances Officer of DataDome
Aurelie Guerrieri, Chief Marketing & Alliances Officer at DataDome: 20 Years in Silicon Valley – Insights on the Evolving Tech Landscape
CEO of Beyond Identity
Tom “TJ” Jermoluk, CEO of Beyond Identity: $200 Million Raised to Build the Future of Multi-Factor Authentication
CEO and Founder of Gomboc
Ian Amit, CEO & Founder of Gomboc: $5 Million Raised to Build the Future of Cloud Security Remediation
CEO and Co-Founder of Prelude
Spencer Thompson, CEO and Co-Founder of Prelude: Over $30 Million Raised to Build the Future of Continuous Security Testing
CEO and Founder of HacWare
Tiffany Ricks, CEO and Founder of HacWare: $2.6 Million Raised to Build the Future of Security Awareness
CEO and Co-Founder of Opal Security
Umaimah Khan, CEO & Co-Founder of Opal Security: $32 Million Raised to Build the Future of Identity Security
CEO of CrowdSec
Philippe Humeau, CEO of CrowdSec: $21 Million Raised to Build the Future of Cyber Threat Intelligence
CEO & Co-Founder of Nudge Security
Russell Spitler, CEO & Co-Founder of Nudge Security: $17 Million Raised to Build the Future of SaaS Security
CEO & Founder of Trusona
Ori Eisen, CEO & Founder of Trusona: $38 Million Raised to Power the Future of Account Takeover Prevention
Marketing Director of Right-Hand Cybersecurity
Rodrigo Leme, Marketing Director at Right-Hand Cybersecurity: Standing Out in a Crowded Market – Niche Targeting and Customer-Centric Approach
CEO and Co-Founder of OneLayer
Dave Mor, CEO and Co-Founder of OneLayer: $15 Million Raised to Protect Private Cellular Networks
CEO of Clear Skye
John Milburn, CEO of Clear Skye: More Than $20 Million Raised to Build the Future of Identity and Access Governance
Co-Founder and Co-CEO of Permiso Security
Jason Martin, Co-Founder and Co-CEO of Permiso Security: $10 Million Raised to Build the Future of Cloud Security
CEO & Co-Founder of Hush
Mykolas Rambus, CEO & Co-Founder of Hush: $7.5 Million Raised to Build the Future of Data Privacy
CEO and Founder of Strata Identity
Eric Olden, CEO and Founder of Strata Identity: $42 Million Raised to Build the Identity Orchestration Category
CEO & Co-Founder of Huntress
Kyle Hanslovan, CEO of Huntress: $160 Million Raised to Build the Future of Managed Security
CEO & Co-Founder of Vaultree
Ryan Lasmaili, CEO of Vaultree: $16 Million Raised to Build the World’s First Fully Functional Data-in-Use Encryption
CEO of Glasswall
Danny Lopez CEO of Glasswall: $60+ Million Raised to Make the Content Disarm and Reconstruction (CDR) Category Mainstream
CEO of Allure Security
Josh Shaul, CEO of Allure Security: $6 Million Raised to Help Businesses Win the Battle Against Online Scammers
CEO & Co-Founder of Monad
Christian Almenar, CEO of Monad: $19 Million Raised to Solve the Cybersecurity Big Data Problem
Founder of Sweepatic
Stijn Vande Casteele, Founder of Sweepatic: $4.4 Million Raised to Build the Future of External Attack Surface Management
CEO of Nisos
David Etue, CEO of Nisos: $33 Million Raised to Build the Future of Managed Intelligence
CEO & Co-Founder of Vicarius
Michael Assraf, CEO of Vicarius: $29 Million Raised to Build the Future of Vulnerability Prioritization
CEO & Co-Founder of Cyrebro
Nadav Arbel, CEO & Co-Founder of Cyrebro: $51 Million Raised to Build the Future of ML-Backed MDR
CEO, Co-Founder of Strike Graph
Justin Beals, CEO of Strike Graph: $12 Million Raised to Build the Future of Automated Security and Compliance
VP of Marketing of Shift5
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CEO and Co-Founder of Cleafy
Matteo Bogana, CEO & Co-Founder of Cleafy: $12 Million Raised to Build the Future of Online Fraud Prevention
CEO and Founder of XONA
Bill Moore, CEO and Founder of XONA: $30 Million Raised to Build the Future of OT User Access
CEO and Co-Founder of Gem Security
Arie Zilberstein, CEO and Co-Founder of Gem Security: $34 Million Raised to Power the Future of Cloud Detection and Response
CEO and Co-Founder of IriusRisk
Stephen de Vries, CEO and Co-Founder of IriusRisk: $40 Million Raised to Build the Future of Threat Modeling
CEO of Qohash
Jean Le Bouthillier, CEO of Qohash: $20 Million Raised to Build the Future of Data Security
CEO and Co-Founder of Perygee
Mollie Breen, CEO and Co-Founder of Perygee: $6.4 Million Raised to Build the Future of IT/OT Security
CEO and Co-Founder of Anjuna
Ayal Yogev, CEO and Co-Founder of Anjuna: $42 Million to Build The Future of Confidential Computing
CEO of SnapAttack
Peter Prizio Jr, CEO of SnapAttack: $8 Million Raised to Power the Future of Threat Management
CEO and Founder of Dropzone AI
Edward Wu, CEO & Founder of Dropzone AI: $20 Million Raised to Build the Future of AI SOC Analysts
CEO and Founder of SecurityPal
Pukar Hamal, CEO and Founder of SecurityPal: $21 Million Raised to Power the Future of Customer Assurance
CEO of ForAllSecure
David Brumley, CEO of ForAllSecure: $38 Million Raised to Build the Future of Security Testing
Founder and CEO of Onyxia
Sivan Tehila, Founder and CEO of Onyxia: $5 Million Raised to Build the Future of Cybersecurity Performance Management