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Welcome to another episode of Category Visionaries, the show that explores the future of tech with innovative B2B founders. In today’s episode, we’re speaking with Greg Fallon, CEO and Founder of Geminus, an industrial AI optimization platform that has raised $12 Million in funding.
Geminus's success highlights the potential for deep tech solutions that combine cutting-edge research from multiple fields, such as machine learning and computational physics, to solve complex, long-standing industry challenges. Founders should look for opportunities to apply cross-disciplinary innovation to redefine established categories.
To overcome the skepticism and long sales cycles typical of large industrial corporations, focus on identifying credible partners who can validate your solution and provide access to their customer base. Invest time in nurturing these relationships and leveraging their networks to build trust and momentum.
To cut through the noise in a crowded market, develop a compelling story that resonates with the broader zeitgeist and aligns with your company's mission. Cultivate relationships with journalists and thought leaders who can help refine your narrative and provide a platform for your message.
In complex B2B sales, it's crucial to understand the different stakeholders involved in the decision-making process and create targeted content that speaks to their specific needs and concerns. Use a tiered approach on your website and other marketing materials to provide high-level, strategic information for senior leaders while also offering detailed, technical content for end-users and practitioners.
Recognize that failure is an inevitable part of the startup journey and that the key is to fail fast, learn from your mistakes, and pivot quickly. Trust your instincts as a founder and use every setback as an opportunity to gather information, test assumptions, and refine your approach.